We’ve had ACCESS FM[1. Aesthetics, Consumer, Cost, Environment, Size, Safety, Function, Materials] and CAFÉ QUE[2. Cost, Aesthetics, Function, Ergonomics, Quality, User, Environment] for product analysis in D&T, but talking to one of my PGCE trainees this afternoon (about a job interview) we reflected on how these don’t work quite as effectively with graphic products, as with other D&T areas. The trainee wanted to plan a ‘quick and dirty’ product analysis that could lead into a design activity[3. we decided that it would be better in this instance to lead into a pupils generating a product design specification – it’s for a 20 minute activity!]. After a quick brainstorm, TICL was created:
TICL (pronounced Tickle)…
- Text: the way that fonts, styles, information, data, layout, etc. are used…
- Image: the graphics (such as images, shapes, symbols) used to attract attention…
- Colour: the choice of colours and combinations (supplementary and complimentary)…
- Logo: the way product and company branding is used…
Needs unpacking with two to four prompt questions for each category. Will have to wait and see how it works!